Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800 […]
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The […]
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for […]
Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier. […]
The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse […]
The New York Times reported relatively modest fourth-quarter and full-year earnings on Tuesday, but chief Mark Thompson hailed it as “the most encouraging year-over-year trend” for total advertising revenue since 2005. To that end, he touted strong growth in digital advertising, sponsored content and subscription-based revenue. “We were particularly pleased with the strong growth in digital […]
2014 will be a “critical year in the story of advertising” at The New York Times Co., CEO Mark Thompson said during the company’s Q4 2013 earnings call today. It’s a story that will play out in ad tech, native ads, mobile formats and video. “In 2014, we will apply greater focus to mobile monetization, […]
In recent months, NYTimes.com has sought to refine its homepage ad strategy with the promise of something “unique” for large advertisers in consumer packaged goods, automotive, electronics and finance. The latest effort is on behalf of Bank of America and builds on the publisher’s evolving video strategy. The twist in this case is an “interactive” […]
The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
