tealium

As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans included bringing tag management firm Tealium into the mix.  (Read the release.) Looking over the commerce landscape, Stuempfig says many retailers are becoming “content machines,” i.e. […]

Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis.    Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future […]