Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]
It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its own identity management solution so low – between 1 millisecond […]
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a potential GDPR concern in the blink of an eye.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.
