AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media.
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Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
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The Rise Of Principal Media And The End Of The Agencies As We Knew Them
Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.