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Agencies

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

BY Allison Schiff// April 28th, 2026

Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
Marketers

The Rise Of Principal Media And The End Of The Agencies As We Knew Them

BY James Hercher// March 18th, 2026

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.