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»Oscar Rondon

Oscar Rondon, VP of product marketing, VideoAmp
The Ad Tech Tax: Coming Soon to a TV Buyer Near You

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Oscar Rondon, VP of Product Marketing at VideoAmp. Linear TV and digital buying teams historically lived in different worlds. Teams were separate within organizations and made up of talent with different skill sets and... Continue reading »
by AdExchanger Guest Columnist // May 6th, 2021 //
»
TV Will Be Programmatic Before It Is Fully Addressable

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Oscar Rondon, senior director of TV strategy at TubeMogul. Brand marketers all seem to agree on what the future of TV buying should look like. It should include the automated planning, buying and delivery... Continue reading »
by AdExchanger // November 5th, 2015 //
»
 

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