OpenAI

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.

Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic!

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality.

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.

As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.

Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.

Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.