Comic: “All right folks, it’s safe!”
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Memorial Day, everyone! This comic first ran in January 2019.
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OPINION: The Sell SiderPublisher Supply-Path Optimization Matters. The Question Is, To Whom?
The Trade Desk’s OpenPath demonstrates supply path optimization (SPO) is moving from concept to reality. But what does it practically mean for publishers or yield teams tasked with driving business KPIs? The question is to whom SPO is important, writes Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media.
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Comic: "All right folks, it's safe!"
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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