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»monetate

Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three... Continue reading »
by James Hercher // October 11th, 2019 //
»
Under New CEO, Monetate Tackles More Than Site Optimization

Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. While Monetate’s early product strategy around website targeting and optimization drove early growth for... Continue reading »
by Kelly Liyakasa // August 27th, 2014 //
»
Monetate Addressing 'Conveyor Belt' Of Data Says CEO Brussin

As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his... Continue reading »
by John Ebbert // June 18th, 2013 //
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Social Referrals Lag In Driving Conversions, But Pinterest Shows Life

Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates... Continue reading »
by Kimberly Maul // May 22nd, 2013 //
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Two Reports Find Slow Adoption Of Data-Driven Website Personalization

Using customer data to personalize or optimize individuals' website experiences can increase conversion and customer satisfaction, yet a majority of digital marketing professionals do not prioritize it, according to two recent studies from Adobe and Econsultancy. As marketers leverage more digital tools, turning to real-time behavioral and existing customer data helps segment website visitors and... Continue reading »
by Kimberly Maul // April 25th, 2013 //
»
Monetate CEO Brussin On Monetate's Expansion Beyond eCommerce And Strategy Ahead

David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB:  We're actually not focused on eCommerce. Our mission... Continue reading »
by AdExchanger // August 17th, 2011 //
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