As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm Fiksu, which unveiled its retargeting tool on Thursday. Fiksu identifies groups of users to target ads using data sources such as Apple’s IDFA […]
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and […]
Mobile retargeting platform TapCommerce has raised $10.5 million in a Series A round led by Bain Capital Ventures with participation from RRE and Nielsen Ventures and existing investors. While Web-based retargeting historically focused on recent visitors who abandoned an onsite purchase, certain aspects of mobile behavior completely disrupt traditional retargeting practices. For instance, TapCommerce CEO […]
