Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Even though the mobile advertising space is already crowded, India-based startup SilverPush sees an opportunity to help advertisers deliver targeted mobile ads and link users across the mobile Web and app environment. The 1-year-old company has set its sights on the US market and has already received acquisition offers, according to co-founders Alex Modon and […]
