measurement

Social popularity metrics are losing fans on the client side, suggests a new survey of Association of National Advertisers members. In its “Digital/Social Media Survey” of 224 client-side marketers, the ANA notes “Facebook ‘likes’ or Twitter ‘re-tweets’ fell to the bottom of the list” of preferred metrics, with just 30 percent and 39 percent of […]

Carriers, devices and regulation – mobile targeting today can be a speed bump for marketers and publishers who drive to address or create scalable audiences. Placed founder and CEO David Shim believes understanding location data is the key to mobile targeting and Placed’s analytics will help open it up as location becomes the new web […]