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»admobius

DMP Lotame Buys AdMobius, Adding Cross-Device Targeting

Data management platform (DMP) Lotame has acquired AdMobius, a company that identifies audiences across devices for ad targeting purposes, AdExchanger has learned. Terms weren't disclosed for the deal, which comes two weeks after we first reported on talks between the companies. With the purchase, Lotame accelerates its ability to use non-cookie methods to find users... Continue reading »

by Zach Rodgers // March 18th, 2014 //
»
Have The Accuracy Rates Of Probabilistic Solutions Hit A Glass Ceiling?

Solutions that analyze various data points such as device types, location data from an ad request, operating systems and other data to evaluate matches between users and devices are gaining traction. For instance, AdMobius, which offers probabilistic solutions, is rumored to be an acquisition target. But pinning down the accuracy rate of probabilistic solutions continues... Continue reading »

by Judith Aquino // February 28th, 2014 //
»
Cross-Device Targeting Startup AdMobius Close To A Sale

Cross-device audience targeting company AdMobius is close to a sale, and a deal could close as early as next week, according to sources with knowledge of the company. One of the suitors is Lotame, which has made an offer, but the transaction has not yet been consummated. There may be other buyers interested as well. AdMobius... Continue reading »

by Zach Rodgers // February 27th, 2014 //
»
Why Apple Could Still Be An Advertising Giant

Apple CEO Tim Cook answered the question “How important is the mobile advertising business for Apple?” at All Things D’s D11 conference earlier this week with the following statement: “We got into mobile advertising because we want developers to make money…It wasn't about Apple making money.” Cook also noted Apple's mobile advertising business isn't "large... Continue reading »

by Judith Aquino // May 31st, 2013 //
»
The Emergence of Engagement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Dan Grigorovici is CEO at AdMobius. If brands and agencies are ever expected to invest significant dollars in mobile then it's time for the industry to get serious about measurement. While it's true that progress... Continue reading »

by AdExchanger // January 9th, 2013 //
»
AdMobius Targeting Mobile Display Segmentation Says CEO Grigorivici

In beginning his new mobile ad startup, Admobius, co-founder Dan Grigorivici admits he's no "spring chicken" when it comes to the ad technology landscape. He's worked in a range of product-related capacities spanning digital agencies Carat and Digitas, mobile ad network Quattro Wireless (sold to Apple) and behavioral ad network Tacoda (acquired by Aol). Along... Continue reading »

by John Ebbert // September 25th, 2012 //
»
 

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