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»marketing spend

McDonald’s Adds $200 Million To 2020 'Marketing War Chest' To Bolster Recovery

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic

Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s... Continue reading »
by Allison Schiff // July 17th, 2020 //
»
Google Slashes Marketing Spend; CVS Readies Ad Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for... Continue reading »
by Monica Bhalla // April 24th, 2020 //
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