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»kubient

The Associated Press Boosted Revenue By Culling Its Ads.txt File

Programmatic advertising used to be an afterthought for The Associated Press. AP, the largest and oldest newswire service in the US, makes the majority of its revenue through a subscription fee that news organizations pay for to access vetted content. But there’s no reason why an entity founded in 1846 can’t also optimize its supply... Continue reading »
by Allison Schiff // March 12th, 2021 //
»
Why Ads.Txt Has Failed - And What To Do About It

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient. Ads.txt was an ambitious initiative spearheaded by the IAB to clean up the digital ad supply chain and help publishers list the... Continue reading »
by AdExchanger // January 20th, 2021 //
»
 

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