Krishan Bhatia

We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now Summit in New York City on Tuesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming service that will add ads, Variety reports. Early next year, ad units will start to appear in Prime Video shows and movies for subscribers in the US, UK, Canada and Germany. Though people will have […]

The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement.

To help solve TV measurement, NBCUniversal launched a “Currency Council,” a list of marketers who have committed to using alternate measurement currencies for at least a portion of their ad spend with NBCU. The program currently has about a dozen buy-side partners, including State Farm, Wayfair and T-Mobile.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big step for Apple’s ambition to become one of the world’s largest advertising companies.  Starting today, developers can promote themselves directly in the “Today” section of the App Store, MacRumors reports. The “Today” section is a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew.  Without […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this […]

NBCU said Monday it has added inventory from Sky to One Platform, its ad offering where brands can plan, buy, optimize and measure across all of the media company’s linear and digital inventory. Adding Sky’s inventory extends One Platform’s reach to half a million monthly viewers across 160 countries. Buyers can access Sky’s global IP […]