Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.
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Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform)
Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.
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Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived?
The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.
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Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms
Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia.
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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]
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How To Fix Frequency; Can The Future Be D/Ciphered?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]
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Recouping The Hidden Costs Of Coupon Code Leakage
How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out.
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Ad Spend’s Slow Spell; The Engagement Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]
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Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.