The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Legislation Is Here At long last, legislative action in the U.S. is here for online advertising – at least as it relates to consumer privacy according to numerous sources including Emily Steel of The Wall Street Journal who writes, “The draft legislation proposes regulating […]
Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
