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»data council

IAB Starts A Data Council; Dolan And Doty Discuss

Yesterday, the IAB announced its first-ever Data Council whose "initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping - An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon - The creation of standard definitions... Continue reading »
by AdExchanger // February 28th, 2011 //
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