Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]
There should be more to this announcement, no? There is a hint of a new, Google ad exchange strategy involving AdSense if we are to believe David Rosenblatt, Google’s president of display advertising, during his IAB keynote. David Kaplan of PaidContent.org wrote yesterday: Google’s approach: The ad exchange extends the AdSense marketplace. It’s neutral and […]
Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
