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»Grubhub

Agencies Chart Path To Office Reopening; TikTok Pivots To Hollywood

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks,... Continue reading »
by Monica Bhalla // May 22nd, 2020 //
»
Advertisers Are Clawing Back Q3 TV Buys; Uber Bids For GrubHub

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The... Continue reading »
by Monica Bhalla // May 13th, 2020 //
»
Marketers, Stop Trying To Be The Loudest Voice In The Room

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot... Continue reading »
by Monica Bhalla // October 9th, 2019 //
»
Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful  A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more... Continue reading »
by Monica Bhalla // July 1st, 2019 //
»
The Wrong Incentives Are Killing Your Marketing

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. CEOs have complained for decades that half of marketing spend is wasted, and we don’t know which half. Despite the move to digital,... Continue reading »
by Monica Bhalla // June 3rd, 2019 //
»
Marketing Mistakes Can Sometimes Be A Good Thing

Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most data-driven marketer is going to screw up sometimes. Embrace the mistakes, said Spencer Burke, VP of growth at Braze, speaking at the MAU show in Las Vegas on Wednesday. “It’s not something you need to... Continue reading »
by Allison Schiff // May 3rd, 2019 //
»
 

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