More Than Just Brick And Mortar; Surfing The CPCs
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.
Amazon has an ever-growing deluge of data that it’s putting toward a trio of ad units and new consumer-facing projects. In addition to Sponsored Products, Product Ads and Sponsored Links, which underpin its nearly $1 billon advertising business, Amazon is testing numerous consumer features designed to strengthen its ecommerce data set with search activity. “Amazon […]