Forget Dances. TikTok Wants People To Shop
TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.
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Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
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More Than Just Brick And Mortar; Surfing The CPCs
Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.