Why The Small Get Smaller; Call It Community College
Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.
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We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary
Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.
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Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Tagged in:- ad verification
- Adalytics
- Amazon DSP
- Biochronometrics
- Connatix
- Disney
- doubleverify
- FBI
- featured
- GIVT
- Goodway Group
- google cloud
- Google DV360
- Gumgum
- Hershey
- HTTP Archive
- Human
- IAB Tech Lab International Spiders and Bots list
- IAS
- index exchange
- IP address
- ivt
- jay friedman
- JPMorgan Chase
- Kargo
- Mark Warner
- microsoft
- Microsoft Advertising
- MRC
- OpenPath
- openRTB
- pre-bid bot filtration
- Procter & Gamble
- Sander Kouwenhoven
- sharethrough
- SIVT
- sovrn
- TAG
- the trade desk
- unilever
- URLScan.io
- user agent
- Visa
- Yieldmo
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Publicis Doesn’t Mind Being Dethroned; Whether It’s The Cloud Or Ads, It’s All Just Google
Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.
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Google Ads Will Now Use A Trusted Execution Environment By Default
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
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The DOJ Vs. Apple; Can Reddit Ride Google To Profitability?
In today’s newsletter: The DOJ publishes its antitrust suit against Apple; Reddit’s stock pops on its IPO day, but its long-term prospects depend on Google; and Amazon’s hollowing out Twitch.
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A Marketer’s Guide To Generative AI Startups
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
Tagged in:- "Thank You For Not Answering"
- “Everything Everywhere all at Once”
- accenture
- adobe
- AdsWizz
- Aflorithmic
- amazon
- Anastasis Germanidis
- Andrew Frank
- Anthropic
- Arushi Jain
- AudioGO
- AudioStack
- Barbie
- Bard
- Blend AI
- Bria.ai
- Brian Brown
- Bulgari
- CBS
- ChatGPT
- Claid.ai
- Clipdrop
- Code and Theory
- Cohere
- Conversation.ai
- Copy.ai
- Creatopy
- Daiso
- Dave DiCamillo
- Demandwell
- dentsu
- ElevenLabs
- Faire
- featured
- Freepik
- Gartner
- Gemini
- Gen-1
- Gen-2
- generative AI startups
- Getty Images
- google analytics
- google cloud
- Google Imagen3
- Google PaLM2
- GPT-4
- havas
- Hennessy
- Hikari Senju
- HuggingFace
- iHeartMedia
- ipg
- Japan Airlines
- Jarvis
- Jasper AI
- large language model
- Lauren Sudworth
- LG Electronics
- lionsgate
- LLM
- marketers guide
- Meghan Keaney Anderson
- microsoft
- Mistral
- Mod Op
- Mountain Dew
- Movable Ink
- Munch
- netflix
- New Balance
- Omneky
- omnicom
- OpenAI
- Oren Kandel
- Pencil
- Persado
- Photoroom
- Phrasee
- porsche
- publicis
- Publicis Groupe
- razorfish
- Rembrand
- Remove.bg
- Runway
- Saleen Automotive
- shutterstock
- SiriusxM
- SoftBank
- Sony Music
- Stability AI
- Stability SDXL1.0
- Stable Diffusion
- Stagwell
- Synthesia
- TensorTour
- Tessa Burg
- The Brandtech Group
- Timo Kunz
- Typeface
- Warner Bros.
- Wayfair
- Wieden+Kennedy
- Will Hanschell
- WPP
- Zomato
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Big Tech Braces For The EU’s DMA; Google Cloud Drops Exit Fees (If You Exit, Too)
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]
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- amazon
- apple
- AppTrackingTransparency
- Barry Dudley
- ByteDance
- Charter Spectrum
- Damien Islam-Frenoy
- Digital Markets Act
- DMA
- ftc
- Gartner
- google cloud
- Green Square
- GroupM North America
- IPA Bellwether Report
- kirk mcdonald
- Media.Monks
- Meta
- microsoft
- netflix
- Paramount
- S4 Capital
- Sharb Farjami
- Sir Martin Sorrel
- Teads
- TelevisaUnivision
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Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years. Paying per impression is the industry standard for how […]
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Comic: The Great Data Lakes
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…