California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.
I’ve heard people say that there’s a Simpsons reference for every occasion. I posit that the same could be said of “South Park.” There’s an episode from 2011 that perfectly encapsulates the debate about notice and choice.
Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.
It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.
Notice and choice just got dragged at a House subcommittee hearing on privacy. Rep. Frank Pallone called it “coercive.”
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.
The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.
It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory.
