Facebook has made so many embellishments to its ad monetization machine in the past year that communicating it all to clients has become a big chore. This week in Cannes, the company participated in a “Creativity at Scale” panel and convened its 18-member Client Council to discuss its embrace of hashtags, its recent decision to […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
Last week, when Facebook signaled plans to sharply reduce the number of discrete ad formats it offers, no one criticized the move. And why should they? After Facebook’s early frenzied experiments in advertising, it’s a natural step to assess what performs best, lose the rest and restructure the whole ad offering around advertiser objectives rather […]
Facebook is preparing to slash the number of ad formats it sells from 27 today to less than half that by Q4. On the chopping block are online-only Offer ads, Questions ads and standalone Sponsored Stories placements. Going forward, Facebook will structure and optimize ad buys based on “six or seven” marketer objectives, distributing messages […]
Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]
Following on the heels of Facebook’s announced plans to introduce video ads to its News Feed, Moontoast, a rich media ad platform provider, and the video platform VideoGenie unveiled a new partnership today that will also enable advertisers to insert videos into the social network’s News Feed. Moontoast is a Facebook-preferred marketing developer and winner […]
Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook’s 17 FBX partners. […]
Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]
A year after Twitter opened its self-serve Twitter Advertising system to businesses on an “invite-only” basis, the microblog’s Promoted Tweets and Promoted Accounts products will be open to anyone in the US. Read the release. This news was mentioned as Kevin Weil, Senior Director of Product for Revenue at Twitter, participated on a panel with […]
No company has seized the Facebook data opportunity as well as Datalogix. Facebook and Datalogix have worked together since 2011, when they began linking Facebook ad impressions to in-store purchases. Later, Facebook tapped Datalogix as the first partner in its Custom Audiences CRM and offline data-matching program. Acxiom, Epsilon and BlueKai were later added. Datalogix […]
Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]
Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you’re Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to […]
Facebook unveiled features to help developers enhance their apps at its Mobile Developer Conference in New York City today. Among the changes are features designed to ease concerns about data sharing. Noting that users can be wary of giving third-party apps access to their profile data via Facebook login, the company now enables brands to […]
Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The move is yet another attempt by Facebook to capture the performance marketing spend (see also: FBX retargeting, offline data matching, App Install ads) that continues to be the main […]
At Ad Age’s Digital Summit, Rebecca Van Dyck, head of consumer marketing at Facebook, informed the audience that she hopes her company makes “a few more big mistakes because we learn faster from them.” Van Dyck was referring to Mark Zuckerberg’s decision last year to undo the social giant’s previous efforts to embrace HTML5 apps […]
Nearly a year after launching a collaboration and productivity platform for marketers, Shift unveiled its Open Marketing Cloud, a suite of social promotions, media buying, community management, and analytics applications available through partnerships with 12 tech companies. The Open Marketing Cloud brings together apps from the following firms: Aggregate Knowledge (media intelligence platform), Convertro (conversion-tracking), Curalate (Pinterest […]
Facebook’s first deep hardware integration is a custom version of the Android operating system, packaged on a new HTC smartphone called “HTC First.” “We didn’t want to build our own phone or an OS,” CEO Mark Zuckerberg said during the press conference at Facebook’s Menlo Park headquarters. “We want to provide the best experience for […]
One question that’s unlikely to be addressed during today’s Facebook press conference has to do with the possible data tracking implications of a phone deeply integrated with Facebook’s core features. But given Facebook’s mobile ubiquity (More than 680 million people use Facebook on mobile devices every month) and CEO Mark Zuckerberg’s focus on the mobile […]
Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company’s decision to make them biddable in […]
Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in advance of a potential sale. As such the company is a big proponent of retargeting and was an early adopter of Facebook’s ad exchange. The company leaped […]
The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
Spring has nearly sprung, and it seems Facebook is ready to get the clutter out. The company today rolled out organized, parallel newsfeeds geared to various user information needs. CEO Mark Zuckerberg and several members of his team showed off the new, more visually dynamic newsfeeds at Facebook’s Menlo Park headquarters this morning. The quick […]
Google properties dominated the top mobile websites in terms of market share of visits during the week ending February 23, 2013, according to Experian Marketing Services. Experian introduced Hitwise Mobile at the beginning of March, a new offering that will provide data on mobile internet activity, including weekly website rankings from mobile devices, share of […]
Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]
77Agency, one of Facebook’s Strategic Preferred Marketing Developers, has been around for ten years and covers a wide range of digital media services. Founded in 2003, the London-based agency has more than 120 employees worldwide and offices in Milan, Riga, Amsterdam, Madrid, New York, and Sydney. “We like to define ourselves as a media marketing […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
Facebook is changing the rules for admittance to its PMD badge program to focus more tightly on paid media. In an email to prospective PMD partners published on Business Insider, it tells applicants they’ll need to prove their knowledge of its ad products and their ability to “influence your clients on media spend.” Facebook has […]
This week Facebook added Lookalike targeting to the pile of low-hanging fruit it has plucked in the data-driven ads space. The offering is closely tied to Custom Audiences, the CRM matching program that allows a brand to find existing customers and prospects by identifying Facebook users through an (anonymized) email address or phone number. Facebook’s […]
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]
