Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]
The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall, […]
Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Service for existing clients will remain separate for now, but eventually they may gain access to data and research across eMarketer and Business Insider Intelligence. “We think by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual […]
Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat […]
Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecast […]
US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video. Oh, and […]
Lauren Fisher, Principal Analyst at eMarketer, will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference, taking place April 29-30. Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer […]
Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. By […]
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out of every five programmatic dollars in the United States will flow to PMPs or guaranteed deals, according to eMarketer’s latest programmatic forecast released Friday. Brand safety […]
Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmatic […]
The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the […]
US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5% […]
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price […]
Pinterest would not exist without brands. So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast on Wednesday. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest […]
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In a […]
Google is leading the charge on mobile ad revenues, but Facebook is closing the gap. The two companies’ jointly control nearly 70% of mobile ad revenue, according to new estimates from EMarketer. Google owns more than 53% of mobile ad market share, to Facebook’s 16% — placing both well ahead of players like Pandora, YP, […]
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of an earlier estimate. The researcher previously projected $3.32 billion in spend this year on RTB, due to “upward revisions in the overall digital display ad market.” Additionally, by 2017, RTB […]
The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia’s major internet players. The […]
Worldwide advertising revenue for Amazon will reach more than $800 million in 2013, as the company leverages its rich customer data and deals with the challenges of mobile advertising, according to a new forecast from eMarketer. “We’ve been looking at Amazon as a business for a while now, and at this point we felt there […]
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]
eMarketer updated its forecast for ad spending purchased through real-time bidding, which will make up 19% of total digital display ad spend in the US in 2013. The previous forecast, out in November 2012, was increased slightly and the company added its 2017 forecast. According to eMarketer, US RTB digital display ad spending, for all display […]
Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim […]
Mobile advertising revenue will still make up a small percentage of total media ad spending, according to digital marketing research firm eMarketer, but the industry is growing at a faster rate than the company forecasted only a few months ago. In 2012, mobile ad revenues will account for 2.4 percent of total ad spending, and […]
Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound […]
For the past few years, Google’s quarterly earnings have tended to be a day of celebration for the search giant. But its Q3 report, which was released a few hours before the company intended, contained some slight signs of weakness as profits and revenues missed analysts’ bullish forecasts. Read the earnings release. The misfired earnings […]
In a discussion with AdExchanger.com, Emarketer‘s senior online advertising analyst, David Hallerman, looks at display advertising and current challenges in display ad research today. AdExchanger.com: Briefly, what does eMarketer’s most recent research say about expected ad spending trends in online display? And what are the drivers? Trends in online display ad spending point to its […]
