There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused, creating more fragmentation than you see in China. iClick Interactive, a DSP in China, sees itself as a unified platform that offers advertisers support throughout many phases of the digital media […]
Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients. (Update 5/27: The company has settled on the name Botfinder.) CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a little light into […]
Video search engine Blinkx has acquired Lyfe Mobile, a 3-year-old startup that delivers targeted ads based on geographic data and other location-based analytics, in an all-cash transaction, the companies said Tuesday. Based in Santa Monica, Calif., Lyfe Mobile offers audience-targeting features using GPS data combined with other data points such as weather, traffic and population […]
Kraft knows that consumers are easily distracted. At Forrester’s Forum for Marketing Leaders, Bob Rupczynski, VP of media, data and CRM at Kraft Foods, outlined Kraft’s strategy for leveraging the CPG company’s vast customer data through a data management platform (DMP) and programmatic advertising. “Through our meals, recipes and videos, we have about a billion […]
Media-buying platform Rocket Fuel’s growth continued to shoot up in the fourth quarter, driven by – according to CEO George John during the quarterly call – a high customer-retention rate, increased sales productivity and reputation. The company reported gross revenue of $85.6 million in Q4 2013, a 113% increase from the same period last year. […]
As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic buying and RTB. Programmatic buying and RTB in Europe has benefitted from the increase in ecommerce and the growth of the international fashion industry. RTB House started in 2012 in […]
Yoyi Media, one of the major DSPs in China, will launch a data management platform called Data Bank for clients in early 2014, according to CEO Roy Zhou. “If you want a good result, regardless if you’re a direct response client or a branding client, you need to have very good data,” Zhou told AdExchanger. […]
A growing number of ad exchanges, trading desks, DSPs and agencies are emerging to occupy the Chinese programmatic market. AdChina, an advertising-technology company for both the supply and demand side, has been around since 2007 and its CEO, Alan Yan, has seen how the Chinese marketplace has evolved in recent years. “Our original goal, when […]
As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an eclectic crew of ad partners. Advertisers can now “reach users on Twitter who have shown interest in your brand or category even away from Twitter,” wrote Twitter product manager Abhishek […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
Triggit, a demand side platform that has lately repositioned itself as a Facebook Exchange specialist, has raised a $7.4 million Series B round from existing investors. Spark Capital and Foundry Group participated, as did the company’s recently added CRO Chris Zaharias. CEO Zach Coelius tells AdExchanger, “We’ve focused every bit of our development and resources […]
Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld’s former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself as a “performance DSP” with an e-commerce focus, competing with the likes of Criteo and traditional demand side platforms. It has global […]
A new Real-Time Bidding buyer’s guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today’s demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might’ve been expected, though a lack of measurement consistency and other problems may be hindering marketer […]
MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]
Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]
Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]
Joe Zawadzki is CEO of MediaMath, a demand-side platform technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Zawadzki to discuss his company, his views on the space, and the state of MediaMath today. Click below or scroll down for more: Today’s M&A The Past Year […]
Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today. From their data-centric point-of-view, AdExchanger.com wanted to know… how is the DSP model doing? In particular, we asked […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should. Of late, one topic keeps […]
