DoubleVerify Raises $10 Million in Series B Funding; Institutional Venture Partners Leads Growth Investment in Proven Leader in Online Advertising Verification
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DoubleVerify CEO Netzer On The Verification Space And BrandShield
Verification technology company, DoubleVerify, recently announced its BrandShield product which it says “prevents and blocks ads from appearing next to inappropriate content.” Read the release. AdExchanger.com spoke with DoubleVerify CEO Oren Netzer about the verification space and its growing product line. AdExchanger.com: With the brand safety and verification products of DoubleVerify as well as your […]
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Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
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Up To 80% Of Campaign Impressions Delivered Incorrectly Says DoubleVerify CEO Netzer
Oren Netzer is CEO of DoubleVerify, an online media verification company. AdExchanger.com: In your recent release highlighting your $3.5 million raise, you noted your impressive list of new clients. Can you provide us more detail about the trends you’re seeing in campaigns, creatives and verticals in which DoubleVerify‘s technology is being implemented? Does the economic […]
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