Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let’s Make Video Ads: Part I Aol and Publicis’ VivaKi unit announced a new partnership which looks to leverage VivaKi’s The Pool initiative. The companies agreed to test three, new video ad models in the coming months including: “A pre-roll overlay within a video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engagement With Facebook Ads Facebook ad lovers, prick up your ears. Ad Age’s Cotton Delo peels away the skin on Facebook’s newest ad unit and its “Insights” tool. Delo writes, “The new ads resemble sponsored stories and are constructed around engagement with a piece […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yieldex Collecting Predictive-analytics-for-a-guaranteed-inventory-world company, Yieldex, announced new funding and investors yesterday as Triangle Peak Partners (also in Marin and Tremor) and Hearst Interactive Media anted up along with existing investors to the tune of $10 million. CEO Andy Nibley says little in the release […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Display Ad Futures Claiming an industry first, isocket says that it is launching a programmatic platform for the purchase of guaranteed display ad inventory (isocket calls this “Class 1”). How can they make such a bold claim? isocket already had the guaranteed display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Algo Alert, Algo Alert, Algo Alert Cross Pixel Media CEO Alan Pearlstein sees trouble in the algo as he offers a few cautionary tales about the false promise of the algorithm by some. He writes, “Some of these companies actually resort to shady tactics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Adds Social DataXu made its own announcement regarding a social solution (DX Social) using demand-side platform tech. DataXu stresses its cross-platform capabilities and says on its blog, that “DX Social creates and uses consumer behavioral insights from a marketer’s investments in other channels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Update Facebook’s long-awaited announcement regarding updates to various components of its website finally came yesterday. In revealing new apps around “open graph,” site users will be able to create even more connections around everyday goings on such as “I’m eating”, “I’m reading […]
Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Says Intent Rules In a Series E round which brings its total financing to $120 million, search ad technology firm Adchemy announced that Microsoft among others had dropped $61 million in the company along with a couple of venture firms. Adchemy sees intent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Adds Ning Glam says its entering the social realm. Yesterday, the company announced that it has bought Ning, an Andreesen-Horowitz-funded social networking company. All Things D’s Kara Swisher says the purchase was for around $200 million. Glam says in the release, “the acquisition […]
