Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd’s banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. – angel investors […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Jeff Hirsch, President and CEO, AudienceScience. A publisher that invests heavily in developing quality, valuable content correspondingly creates two primary assets that advertisers demand. The one we have grown most familiar with is space, or inventory. The one that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share […]
“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Tyler Moebius, CEO of Adconion, an online advertising network. Traditionally, ad networks have been perceived as enablers, as tools advertisers and agencies can use to increase campaign efficiency, extend their reach and add scale. An agency […]
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Advertising And The “i” Scott Meyer’s Better Advertising will be enabling the “i” as IPG Mediabrands’ Cadreon will use the new privacy icon initiative in an upcoming Microsoft campaign according to Wendy Davis of MediaPost. “The icon — an ‘i’ in a circle […]
This past Thursday morning, Search Engine Strategies reprised its display advertising panel, “Ad Networks & Exchanges: How the Search O/S is Changing the Display Game,” for the New York audience. Given that the panel was up against a formidable group of search engine marketing superstars in another room, this panel more than held its own […]
Sacha Berlik is CEO & Co-Founder of Mexad, an auction-based Ad Exchange specialists company. AdExchanger.com: Looking at your experience as GM in Western Europe for Oridian, what learnings are you bringing forward to Mexad? SB: Oridian had account No.1 on Right Media back in 2005 – our CTO had been Director of AdExchange Management for […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. As I sat at my desk the other day, I remarked to our lead analyst that after reading what […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. In a world where information changes constantly, it can be a steep challenge just to keep up with the latest news and trends. […]
