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»Digital Turbine

In Gaming And Ad Tech, Not All Consolidation Is Created Equal

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Itai Cohen, who leads marketing and corporate strategy at Digital Turbine.  Consolidation is a sign of health – a necessary part of a maturing industry’s life cycle.  The mobile gaming and ad tech ecosystems, for… Continue reading »
by AdExchanger Guest Columnist // March 2nd, 2022 //
»
Offer Yehudai, president, Fyber
Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy

On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $600 million. Digital Turbine has become one of the most prolific acquirers of mobile ad tech over the last two months – beginning with its $400 million acquisition of mobile ad network AdColony in late February, followed by its early March… Continue reading »
by Allison Schiff // March 26th, 2021 //
»
There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter.
Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio

It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to… Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
Digital Turbine has acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software).
AdColony Is Being Acquired For $400 Million By Digital Turbine

Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). The transaction is expected to close in March. Otello and Digital… Continue reading »
by Allison Schiff // February 26th, 2021 //
»
 

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