Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Joy In AppVille Is Tapjoy’s “incentivized” mobile app world crashing down? While Apple has practically kicked out apps that offer users incentives such as virtual currency in exchange for downloading a marketplace for games, Tapjoy and its brethren have largely moved to HTML5. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Down, Flat And Up DG, acquirer of MediaMind, Peer39, Eyewonder and Unicast among others, announced its third quarter 2012 results last Thursday. The company’s TV unit reported flat results (with continued competition from Extreme Reach) as did online on an “organic” basis ($33.7 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Travel M&A Online travel company Priceline.com has acquired Kayak for $1.8 billion. Read the release. The scream you hear is an ad platform (Kenshoo?) losing its Kayak budget. But, hold the phone! – maybe not. As travel trade Skift’s Rafat Ali points out, “Kayak […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merging Online Valassis has rolled out a new product offering associated with its Brand.net acquisiton in June. Using “Purchase Precision Technology,” Valassis says that the new tech is underpinned with the merging of online and offline data as well as “access to decades of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network & E-Commerce Social commerce marketing and SaaS provider Bazaarvoice has acquired e-commerce ad network Longboard Media for $40 million+ (if you include the earnout) to expand, or further, its offerings. Since its founding in four years by ex-eBay and Shopping.com execs Scott […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post. Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Makes A Purchase After much speculation about what Yahoo CEO Marissa Mayer’s acquisition targets should be, the company has announced the purchase of mobile, social recommendation service Stamped. Mayer’s first acquisition as Yahoo’s chief has a small ironic twist, as Stamped was started […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding The Sell-Side In Europe, marketing services company Publigroupe is going end-to-end as it announced the acquisition of 85% of the shares of sell-side platform Improve Digital. Improve founders Joëlle Frijters, CEO, and Janneke Niessen, CIO, will continue to guide the company as a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook To Report J.P. Morgan analyst Doug Anmuth has questions for Facebook ahead of the company’s Q3 2012 earnings release later today. Among his Qs: “Can Ad Revenue Re-Accelerate? What Will the Sponsored Stories and Mobile Run-Rate Be? How Will Web Marketplace Ad Revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Returns To Tech Have time for today’s Yahoo! earnings call at 5p ET today? If you’re an ad technology aficionado, you may want to tune in. Reuters says that Yahoo CEO Marissa Mayer will declare that her company is back to being tech-focused. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paparo Departs AppNexus What’s up with AppNexus? Business Insider’s Nicholas Carlson offers one answer, describing a mixed bag of recent events at the company, the freshest of which is the exit of product guy Ari Paparo. AppNexus continues to grow, with a headcount numbering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Alternatives Google has long banked on small- to medium-sized businesses to boost revenues through AdWords and AdSense offerings. But the search giant can no longer take those dollars for granted, as the NYT’s Darren Dahl reports that small businesses are looking for alternatives. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Depart Yahoo The news that Yahoo Chief Revenue Officer Michael Barrett would be leaving the company has been hinted at since Ross Levinsohn departed in July as acting CEO and head of North American sales. Although no official word about the exiting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tablet Ad Network The shortcomings of mobile targeting continues to provide opportunities for the growth of ad networks. Mojiva announced yesterday that it has effectively re-branded the tablet audience of its ad network as another new ad network called Mojiva Tab. (Marketing, baby!) The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB: Another Historic Rise The first half of 2012 presented yet another record-breaking period for online ad spending, says the Interactive Advertising Bureau, as marketers lavished $17 billion on the web between January and the end of June. Things looked pretty good during Q2 […]
ROI for mobile ads was among a slew of topics covered at the one-day, 1000-strong, Minnesota Interactive Marketing Association’s MIMA Summit in Minneapolis yesterday. Duncan McCall, CEO of location-based targeting platform PlaceIQ, presented alongside agency FRWD‘s Director of Shopper Marketing and Mobile, Matt Doherty, as they aimed to prove that data-driven, location-based mobile ads work. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Billion Social Creatures Facebook’s billion-user milestone is no less remarkable for having been long expected. But it may have overshadowed an even more amazing stat: The company now reaches 600 million users on mobile alone. Despite growth in mobile Sponsored Stories, Facebook is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Surveying The Twitter Twitter announced yesterday that, with the help of Nielsen, it would let brands survey Twitter users regarding promoted tweet campaigns. Twitter VP of Brand Strategy Joel Lunenfeld discusses the implementation in a Twitter Ads blog post, “This is a native experience […]
