Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Reports Marin Software reported its first, public-company quarterly financials yesterday. On the earnings call, Marin said it is seeing “acceleration” in biz in Europe. Spend under management is also showing “double-digit growth,” meaning at the very least that digital continues to grow. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Less Data Collection Major publishers are reigning in data collection, according to Krux’s annual cross-industry study on the topic. After a major leap in direct collection in 2012, the practice is now on the downswing, a trend Krux chalks up to more caution on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Back eBay is back in the data game, more than two years after ending its agreements with third-party data licensing companies. Brands can now access shopper data from eBay in order to segment audiences and target ads when not on eBay, similar to […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign-up here. Cookie Stuffing Business Insider’s Jim Edwards covers alleged affiliate marketing fraud uncovered by the FBI, centering around the use of cookies and “harmless” publisher widgets. Edwards writes, “According to the FBI, both widgets engaged in ‘cookie stuffing.’ Anyone who clicked on them received a tracking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Insta-Branding As Facebook’s mobile advertising dollars soar, it’s time to get to back to work on building up revenue generation at its photo app Instagram. Last December, the app had to walk back plans suggesting the possible use of member photos in ads, but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subsidizing Piracy Piracy sites capture $6.8 million in wasted ad spend each month, DoubleVerify estimates in a new report. The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Download (pay with some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hidden Ads Botnets get all the glory when it comes to ad fraud, but there’s plenty of malfeasance to go around. Consider “ad hiding,” where ad traders load many ads (most of them unviewable) into a single ad slot – sometimes on premium sites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic, Indoors And Out Automation isn’t just for websites anymore. The WSJ’s Suzanne Vranica focuses on how programmatic tools are being used for radio and out-of-home buying, which are among the oldest traditional media formats. “We are always looking for ways to make it […]
Here’s today’s AdExchanger.com news round-up…Want it by email? Sign-up here. Cheaper, Future Inventory YouTube says it’s an “upfront” contrarian, lowering rates for media buyers in a bid to attract a bigger share of those TV budgets. “Last year we were rigid; we got a few big advertisers with huge checks,” YouTube Sales Chief Lucas Watson […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Programmatic Dan Salmon, analyst at BMO Capital Markets, hosted a meeting with Omnicom CFO Randy Weisenburger on Wednesday. In a note to investors after the meeting, Salmon writes, “With [Omnicom] having reported earnings last week, the conversation focused primarily on the long-term impact […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ad Net Rumblings Reuters describes some campaigns that have run on the Amazon’s secretive ad network since late 2012. They included clients like Kimberly-Clark (Huggies), Ubisoft and an unnamed movie marketer. For the latter, “data on purchases of related DVDs, books and music […]
Weather is getting more news attention these days. In financial market terms, you could say weather has had a “high beta” lately – extremely volatile. According to Jason Chen, co-founder of four-person WeatherAlpha, marketers and media companies alike have taken note and are starting to use information about weather, building it into their operations and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Publishing Microsoft Advertising – or is it Microsoft Publishing? – announced a new ad placement called VersaTiles for its popular email portal Outlook.com. Microsoft Advertising’s Jennifer Creegan explains that the ad has three “states:” “Default state: Consumers see the Default state as they […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bots And Ghouls, Cont. On Adweek, Mike Shields wades again in the bot muck, outing properties and networks that appear to benefit from fraudulent traffic. Media6Degrees and RadiumOne alerted him to sites with large amounts of audience overlap – suggestive of bots. Mevio.com, Forward […]
Here is today’s AdExchanger.com news roundup…Want it by email? Sign-up here. AdBrite Inside Five engineers from recently shuttered ad network/exchange AdBrite have re-emerged at Intel Media, reports All Things D’s Peter Kafka. Intel reportedly scooped up AdBrite’s former CTO and four other employees to work on its TV-over-the-Web project. “I’m told they will work on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shoppable Images Online tag management company Stipple is going after the ecommerce market with its new tool, Stipple Shopping, which enables shoppers to purchase by clicking on an image without being redirected to another page or website. “We don’t want to just provide information; […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Trends Accordant Media has released results from a study of Q1 2012 real-time bidding data seen through its ad buying platform. According to a release, “Ad placement transparency improved significantly from 32% to 41%” – which seems to mean that Accordant could see […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather, Beer, Ads The term “weather targeting” is bandied about with some frequency, but its meaning can seem a little…foggy. Is it more than predictive umbrella peddling? Digiday shares findings from The Weather Company that suggests media buyers should indeed watch the skies. For […]
Here is today’s AdExchanger.com news roundup. Want it by email? Sign up here. $egmenting Audience Real-time bidding company Turn has released a new report showing that costs for display advertising, video ads and other rich media are increasing, while those for mobile and social ads have fallen, according to TechCrunch’s Anthony Ha. Noting a Turn audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust In Google The European Union has extracted concessions out of Google as it relates to its anti-trust investigation. The Financial Times reported over the weekend, “The US internet giant will revamp its results page to include prominent links to rival search engines and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Money A survey released at the IAB’s Mobile conference looking at how smartphone users interact with their finances (you did remember to file your taxes, didn’t you?) finds that nearly two out of three respondents (58%) regularly use their bank’s mobile app, while […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Trading Desk Conundrum The party might be over for agency trading desks, writes AdWeek’s Mike Shields as he examines the controversy surrounding the usefulness of independent trading desks. The debate, according to Shields, centers on “whether the agency holding company should decentralize its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TripAdvisor Buys Gilt’s Jetsetter After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Programmatic Yesterday at AdExchanger’s Programmatic I/O conference, eBay’s head of digital display said programmatic needs to be less about real-time. As reported by Forbes’ Robert Hof, Stephen Howard-Sarin said, “The marketer needs to know, how long does it take for someone to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting To Nielsen OCR Adap.tv has signed on to use Nielsen’s Online Campaign Ratings, which aims to measure the reach of video ad campaigns across screens. The video ad platform hopes to show it can tackle issues of price, quality/engagement and above all, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Invasion Om Malik sees a privacy menace in Facebook’s ‘Home’ phone integration (AdExchanger story). He argues Facebook will know our home location, shopping habits, and travel routes. “Facebook is going to use all this data — not to improve our lives – but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Tag With Cash Gotta tag? It’s valuable if you can scale the management of millions and billions of the ad variety. Tag manager Tealium has raised $15 million-plus (total for the life of the company is $27 million). The release claims large revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring ‘Walk-Throughs’ PlaceIQ is offering a new metric for mobile ads that’s essentially a real-world equivalent of the online “view-through.” The so-called “Place Visit Rate” is defined thusly: “The ratio of people who viewed mobile ads for a physical retailer and subsequently were observed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce Adding Offline To Online J.P. Morgan analyst Doug Anmuth shares his notes about eBay’s recent analyst day. He calls eBay “the next generation of commerce featuring the convergence of online and offline shopping, and significant impact from mobile devices.” More notes (PDF). Jefferies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bottle And The Data Genie In a piece on web privacy in the New York Times’ Sunday edition, behavioral economist Alessandro Acquisti from Carnegie Mellon University tells the NYT in a series of anecdotes, studies and statements that consumers don’t undestand whats happening […]
