digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywall Momentum Shifting attitudes toward digital news are finally making online publishing a more lucrative business. So says Robert Picard, research director at the Reuters Institute for the Study of Journalism, who tells the Guardian that people seem to be more willing to pay […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fine, You Can Keep Your Cookie Mozilla is creating a Cookie Clearinghouse in collaboration with the Stanford Center for Internet and Society, according to Ad Age. The clearinghouse would make provisions for companies to issue cookies in special situations — for example, Facebook’s content-delivery […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GE Gets Predictive “Predictivity” — the name says it all. GE, in partnership with Amazon Web Services, Accenture, and others, are getting into the “big data” and analytics game with a cloud services offering. There’s nothing said about ads in the press release, but…listen […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Investment WPP has invested in Fullscreen, a network of YouTube channels, as part of a reported 8-figure venture capital round.  The LA Times quotes Fullscreen CEO George Strompolos, “We feel that the media company of the future ultimately won’t be built on a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MRC Updating ‘Viewability’ The Media Rating Council released an update on their efforts to solve the viewability issues of online advertising. Next month advertisers can expect to see a draft version of guidelines for measuring viewable impressions, followed by a report identifying the “discrepancies” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Giants Google captured $4.6 billion in mobile ad revenue last year, fully half the global spend, according to eMarketer. Facebook, who just began mobile advertising in 2012, is expected to increase mobile ad revenue by 333% this year. And Twitter, Pandora and YP […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Third-Party Valuation How much is your data worth? Merkle is launching a new product called Merkle’s Digital Data Optimization Lab, which brings data valuation and optimization to CRM for its clients. Ozgur Dogan, SVP & GM of Merkle’s Data Solutions Group, tells AdExchanger the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fruits Of Akamai MediaMath formally launched Adroit Digital (see it) on Tuesday, using the technology and the team it acquired from Akamai’s ad business, known as Advertising Decisioning Solutions (ADS). It’s also using part of the name of Adroit, the Boston-based dynamic creative […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Counting The Spend Online ad revenue has hit a new high – $9.6 billion – according to an IAB and PwC report. That’s a 15.6% increase in just one year. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Exchange In Ad Age, Tim Peterson reports Twitter’s rumored ad exchange may be imminent.  Anonymous sources tell him that “the micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. D11: Meeker’s Ad Spend Trends Mary Meeker, formerly a Morgan Stanley analyst and now at VC firm Kleiner Perkins, released her latest “Internet Trends” snapshot of the online ecosystem at the All Things D D11 conference. Given time spent on the Internet, whether through […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter CRM Matching AdExchanger’s Twitter ad strategy prognostications may be true. Twitter is rumored to be releasing a customer matching tool similar to Facebook’s Custom Audiences product, which will allow advertisers to target their customers on the site. Although there is no official word […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo & Video Ads At All Things D, Kara Swisher taps her Yahoo sources and finds that the company is hot on the trail of Hulu with a $600-800 million bid for the video site. This syncs with previous rumors reported by Bloomberg. Swisher […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Out-Of-Home Signs on sticks – can you buy them programmatically? Xaxis thinks so. The WPP trading desk is adding out-of-home buys courtesy of sister company Spafax and its geo-based audience segments (with Vistar Media’s help – Digiday). The venues: “taxis, shopping malls, doctor’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Elementary, My Dear Watson From yesterday’s Smarter Commerce Global Summit in Nashville, Tennessee, supercomputer “Watson” is apparently coming to marketing in a much bigger way. An IBM release offers, “Watson will serve as an assistant in helping line of business leaders from CMOs, customer […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Sourcing RTB Google is offering its RTB technology in a roll-your-own format. Developers can access the company’s customizable toolkit for real-time bidding applications using tech from DoubleClick and Google Cloud Platform. A Google developer blog post says, “With Open Bidder buyers can significantly […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does the NY Times.  All Things D broke the story late last week and referenced […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New AdMob Google unveiled a rebuild of AdMob at its I/O conference today. The changes, which incorporate tech from AdSense, are all about optimizing conversion for advertisers and boosting yield for app developers. There are some bells and whistles here too, such as better […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. The Trading Desk Evolution Companies like Interpublic’s Campbell-Mithun are cutting out what they see as middlemen – agency trading desks – and building their own digital trading operations, reports Ad Age’s Alexandra Bruell. Bringing the trading desks in-house is “about an evolution from a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending GRPs To Mobile In their TV “Upfront” presentation yesterday, Nielsen announced that it is extending its Online Campaign Ratings product to mobile apps. “What’s that mean?” you ask: “ABC will be able to measure audience demographics and understand the reach and frequency of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ‘Tipping Point’ Even the most optimistic acknowledge that TV dollars are beginning to make a more pronounced shift to digital. As the FT’s Emily Steel notes, a wider adoption of programmatic ad sales methods is taking place, impacting the traditional face-to-face negotiations between […]

Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Ecommerce Hits $50 Billion Measurement and analytics firm comScore says that digital commerce transactions crossed the $50 billion threshold in Q1. The company adds in the press release that its “new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Begins Paywall Strategy Google’s YouTube made it official yesterday: subscriptions are on the way for select channels.  YouTube’s “Team” writes on the company blog, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on […]