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Paywalls Are Working; Instagram Gets Video


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Paywall Momentum

Shifting attitudes toward digital news are finally making online publishing a more lucrative business. So says Robert Picard, research director at the Reuters Institute for the Study of Journalism, who tells the Guardian that people seem to be more willing to pay for online news — and that there’s a proliferation of digital news consumption. Citing his research, he says, “A number of large publishers known for their traditional news brands are now generating 15% to 25% of their total revenue from digital media with audiences as much as 10 times larger than their print editions because the digital platforms attract new users.” Read more, or download his research (PDF).


The rumors are true. Instagram now has video. Users can take up to 15 seconds of video and apply 13 filters to their content, similar to the way photos are handled. The product also has a feature called Cinema that will help stabilize shaky video, putting Facebook squarely in competition with Twitter’s Vine product. Read the blog post here, and watch the announcement here. Are addressable video ads on Facebook next? Survey says … yes. But how do you pre-roll a 15-second video clip? Post roll. Write it down!

AdBrite Gutted

The AdBrite saga continues. First, the company brought on former Right Media executive Hardeep Bindra. A month later it dropped its exchange — and then it closed. Now, SiteScout announces it has acquired the IP assets from the former ad network. The AdBrite URL now redirects to SiteScout, and there is a Q&A up in a blog post here that discusses some of the changes. Read the press release.

QR Codes To CRM

QR codes live! So says Internet pundit Doc Searls in the Harvard Business Review. Searls also talks about Vendor Relationship Management, or VRM, which allows customers to manage relationships with multiple companies — basically CRM in reverse. Read more.

Data Woes


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Google continues to navigate stormy seas in the European Union over privacy issues — this time in France, where the company is being given three months to amend its data policies or face fines. According to Bloomberg, five other countries will be following that lead in July with similar ultimatums for the tech company. The fines could get into the millions of Euros depending on which regulators and countries impose them. Read more.

Trading Traffic

Chartboost allows game developers to promote each other’s apps, and a new group system will allow multiple developers to partner up and trade traffic, according to TechCrunch. “For most developers, it’s never enough of a priority for them to build a platform internally unless they have so many hits in a row that they have money to invest in it. But we’re democratizing access to the network technology,” said Maria Alegre, Chartboost’s CEO. Read more.

Online Privacy Attitudes

Sir Martin Sorrell believes people’s feelings toward privacy will change following the Prism issue, according to Brand Republic News. “Issues of privacy, data privacy, data collection, opt-in and the nature of the opt-in and the basis on which it’s being made will become more important … Will young people be unfazed and still disseminate data? I doubt it,” he said. Read more.

You’re Hired!

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.