digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “A Brand New Thing” BuzzFeed received political ad money in the 2012 presidential election, but this is the first time it’s created content for campaigns, reports the industry trade Campaigns & Elections. BuzzFeed’s team made videos for Sen. Ted Cruz and Carly Fiorina in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically powered feed designed to surface posts that – hopefully – users find important. A company blog post announced the product this morning, claiming that people miss on average 70% of their feed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Picking Apple’s ad initiatives in the past have been… let’s say lukewarm. The company’s stringent privacy protocols meant data feedback and targeting was a no-go for iAD [AdExchanger coverage], which led to that team being disbanded. There are also no paid media levers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Internet Of Sodas Coca-Cola recently “beaconed the hell out of” its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Broken Wings Many advertisers plan to spend less on Twitter in 2016, according to a survey by RBC Capital Markets. “Just like there are momentum stock buyers, guess what? There are momentum ad buyers, and the momentum is moving away from Twitter,” said lead […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweet Deal For Rubicon Mediaocean will offer Rubicon Project’s automated guaranteed product – dubbed Orders – within its Prisma software. Given Prisma’s adoption by more than 150 agencies, the deal has the potential to deliver many millions in revenue for Rubicon and its publisher […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watch n’ Shop Amazon’s foray into original content is well-known, but now it’s adding a live TV fashion show designed to let viewers shop as they watch. The show is called Style Code Live and it features expert fashion/beauty tips with live pop-up links, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook DSP You may have heard Facebook is throwing in the towel on plans, first reported by AdExchanger, to roll out a DSP. Not so fast! VP of ad tech Brian Boland tells The Information that yes, the company is no longer working […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Voter Bots In a 2016 presidential year, one big-money opportunity for ad fraudsters will come from digital budgets aimed at Latinos (who disproportionately rely on smartphones over cable or print for political news), writes White Ops political director Mark Schlosser in a column at […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See For Yourself The ANA and Forrester’s annual survey shows 31% of marketers increased their in-house programmatic capabilities last year. The study also indicates more granular oversight and guidance of vendors, like updating “blacklists,” purchasing through PMPs and rewriting I/Os to guarantee transparency. Marketers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now feeling the sting of higher costs associated with measuring their audiences there. Ad Age reporter Jeremy Barr describes how Facebook shunts pubs to its measurement partner comScore, which then charges media companies […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wanted: Instant Sponsor Posts Lucia Moses of Digiday rounds up guinea pig publishers’ experiences with Facebook Instant Articles before the platform’s upcoming public rollout. The publishers, who have experimented with Instant Articles to varying degrees, have seen better audience engagement due to faster load […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get granular metrics around a sign in the street. Aiming to change that, iHeartMedia subsidiary Clear Channel Outdoor Americas unveiled a program called RADAR that uses location data from PlaceIQ, Placed and AT&T […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MDC Surges Struggling holding company MDC Partners is showing signs of life in the wake of its hire of Silicon Valley vet Scott Kauffman last summer. MDC posted $117 million in net new business wins in 2015, following a decade of net losses, according […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Who Pays The Piper? Adblock Plus wants to shed some light on the monetization policies for its controversial Acceptable Ads initiative. Operations manager Ben Williams penned a blog post acknowledging the communication breakdown. “Because we discuss it so frequently, we often forget that you […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking A Stand “Trying to use and get benefit of the Times’ journalism without making any contribution to how it’s paid is not good,” said New York Times CEO Mark Thompson in a speech about ad blocking Tuesday. “Everything we do should be worth […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Retail Data Grail   Reliable cross-channel retail measurement is “a clear gap in the industry today,” according to Karen Fichuk, Nielsen’s president of North America operations. To fill that market void, Nielsen announced Tuesday that it would use direct retail data from a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the righthand side of its query page. The search giant says the new layout, which adds a fourth paid ad above organic search results, improves advertiser ROI. It’s also interested in a cohesive […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ugly, But It Works? TV and digital are coming together, but progress is piecemeal. Last week Rentrak brought two large TV broadcasters, Sinclair and Tribune, into a new unwired ad measurement and distribution marketplace.“We are proceeding cautiously, but we think there is an opportunity […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncharted Territory “While the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing,” writes Steven Perlberg at The Wall Street Journal. It’s a strange situation, with just a few publishers dominating listening activity and breakaway hits casting a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Skin In The Game A simple way for agencies to stay relevant is to invest in tech. “Putting some capital into startups makes good business sense because it can fuel product innovation for the agency or clients and open new lines of revenue,” writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Cupid This could be a big year for Facebook’s branded video program, writes Ad Age’s Tim Peterson. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year. “The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lessons Of History Ad/Fin CEO Andrew Altersohn writes for MediaPost that programmatic must deal with its ad quality (i.e., fraud, viewability and brand safety) baggage once and for all. He quotes Tim Glocer, former CEO of Thomson Reuters, who says, “Over Reuters’ history, we […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Service Silicon Valley investor Darren Herman penned a Medium post on how ad and marketing tech startups should approach the market. Valuations are coming down, the biggest competitors aren’t IPOing and seed-round funding is getting harder to find, so what’s a startup […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold Co Crows During Omnicom’s Q4 earnings call Tuesday, CEO John Wren credited the company’s Annalect analytics division with helping it win P&G’s media buying business last quarter. ”We now have data and analytic experts, or marketing scientists, as we call them, embedded in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. B2B Dream: Still Alive According to marketing product chief Russell Glass, claims of the demise of LinkedIn’s ad tech road map have been greatly exaggerated. Turns out company CEO Jeff Weiner created a misunderstanding when he told investors last week the company would shutter […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Big Game The commerce brand that transformed retail without much advertising at all has embraced a decidedly old-school ad format: the 30-second Super Bowl spot. Amazon spent about $5 million to drive awareness of Echo, its voice-controlled personal assistant, in a placement expected […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Thrall To Installs Google – ahem – Alphabet is drinking the app install Kool-Aid. “We are now seeing a trend of advertisers moving their app install budgets to Google,” CEO Sundar Pichai told investors during the company’s Q4 earnings call. Then, in a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Push Comes To Shove Yesterday’s Iowa caucuses mean every journalist everywhere must find a political angle. Dr. Ben Carson’s campaign was preparing “for a complete domination of mobile in Iowa,” said Ken Dawson, who runs the campaign’s digital marketing, per The Wall Street Journal. […]