Home Ad Exchange News Twitter’s Next Release; Amazon’s Big Bet

Twitter’s Next Release; Amazon’s Big Bet

SHARE:

twitter-algorithm-slug

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Amazon’s Big Game

The commerce brand that transformed retail without much advertising at all has embraced a decidedly old-school ad format: the 30-second Super Bowl spot. Amazon spent about $5 million to drive awareness of Echo, its voice-controlled personal assistant, in a placement expected to be seen live by more than 100 million people. That’s a helluva contextual buy. Watch it at Heavy.com.

Verizon’s Horizon

Verizon is keeping the Yahoo dream alive. The telco’s CEO, Lowell McAdam, said on CNBC that “[w]e have to understand the trends. But then at the right price, I think marrying up some of (Yahoo’s) assets with AOL … would be good.” While numerous global wireless companies have now staked a claim in ad technology (Telenor, Singtel), and others are waiting in the wings, Verizon is the only one to make a big bet on media ownership.

Feed Me, Seymour

Twitter is poised to introduce an algorithmic feed, pivoting from the chronological format the social media network is known for. Alex Kantrowitz of BuzzFeed reports that Twitter set the product rollout for this week, though to quell the inevitable backlash CEO Jack Dorsey posts that the algorithmic update will be neither this week nor mandatory (meaning you can opt back to the live feed). As Facebook has shown, an algorithmic feed improves engagement (and hence monetization) by demoting lower lower-quality content and increasing time spent. More.

Outside The Box

What smartphones did for the mobile phone industry (and the way people communicate in general) is about to happen for linear TV. The Washington Post takes a deep dive into this tempestuous moment in TV, as the FCC, legacy cable companies and digital streamers all stake out new positions centered around connected television and the set-top box. Some want TV to be the hub for the new connected home, others want more consumer options for viewing (such as apps or personalized channels) and the FCC seems ready to hold TV access providers to account. More.

But Wait, There’s More!

Must Read

Google in the antitrust crosshairs (Law concept. Single line draw design. Full length animation illustration. High quality 4k footage)

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Mark Proulx, global director of media quality & responsibility, Kenvue

How Kenvue Avoided $3 Million In Wasted Media Spend

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Lunch Is Searched

Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base

Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.

Freestar Is Taking The ‘Baby Carrot’ Approach To Curation

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.