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david sable

Gaming

Premium Games Are Getting More Expensive, And Advertisers See An Opportunity

BY Anthony Vargas// June 18th, 2025

As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.
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Agencies

Y&R CEO David Sable Wants To Rethink Audience Targeting

BY Sarah Sluis// September 19th, 2016

As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO David Sable says it’s forgetting about the consumer. Audience targeting? Misses out on potential customers. Ad blocking? A reflection of the unchecked proliferation of ads. Sponsored content? It’s been around forever. But he also realizes ads […]
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