Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data provider. AdExchanger.com: Can you talk a little about how your experience “fed” the idea for PlaceIQ? DM: I have always had a passion for the location space. I have travelled to many interesting places and many years ago went through the experience of downloading […]
Jason Lynn is Chief Strategy Officer of interclick, an online advertising company. Lynn is responding to Hooman Radfar of Clearspring who authored a One Question piece recently – “What Is The Biggest Misconception About The Use Of Data For Ad Targeting?“… Leaders in the data targeting business uttered a collective ‘Amen’ to Hooman Radfar’s assertion […]
Magnetic CEO Josh Shatkin-Margolis spoke to AdExchanger.com recently about his company and the search retargeting data space. Click below or scroll down to read more: The Company’s Evolution Data Marketplace Observations Target Market How Does Magnetic Handle Creative Future Product Development Comparing Financial Markets To Ad Marketplaces The Privacy Debate AdExchanger.com: Since we spoke a […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during […]
Today, data marketplace and management company eXelate announced its new DataLinX platform which the company says “enables publishers and data owners to not only manage access to their data through a system of configurable ‘plugs’, but also helps reduce the website impact of pixels by monitoring site latency and leveraging ‘pixeless’ integrations which create connections […]
The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
