data brokers

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater.

The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.

The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, including data compliance.

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role, writes Uplevel CEO Raashee Gupta Erry.

Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.

Sen. Ron Wyden shared his stance on a federal privacy law, consumer data brokers and, for good measure, his thoughts on Meta CEO Mark Zuckerberg cozying up to President Trump. (“I thought it was god awful,” he said.)

Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month.

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. 

The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.