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»custom content

Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its reach is well over 10 million uniques across digital, social and email, according to Tyler Del Vento, SVP of sales and marketing... Continue reading »
by Kelly Liyakasa // January 12th, 2018 //
»
Twitch: Any Experience Is Streamable – But Not Everything Is Monetizable

A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a dubious eyebrow. “That many people engage on Twitch? You’ve got to be kidding.’ That was the reaction,” said Simpson-Bint, who’s been with Twitch since 2011, three years before Amazon acquired the social gaming and live... Continue reading »
by Allison Schiff // December 22nd, 2016 //
»
Tech Site Navigates The Often Choppy Waters Between Editorial And Native

Consumer tech and lifestyle publisher Digital Trends always tries to provide what its brands request – rich media, video, custom units, home-page takeovers – but that can-do attitude is tested when it comes to native advertising and sponsored content. Since it was founded in 2006 out of Portland, Ore., product reviews have formed the core... Continue reading »
by Allison Schiff // March 15th, 2016 //
»
To Grow And Engage Audience, AskMen Says Yes To Platforms

AskMen is firmly in the pro-platform camp among publishers. The men’s website, born during the dot-com boom, now looks to platforms, not SEO, as a way to gain audience and increase recognition. The king of those platforms is Facebook, where video posts earn the publisher millions of views. AskMen, which is owned by Ziff Davis,... Continue reading »
by Sarah Sluis // December 2nd, 2015 //
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