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»Reebok

Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its reach is well over 10 million uniques across digital, social and email, according to Tyler Del Vento, SVP of sales and marketing... Continue reading »
by Kelly Liyakasa // January 12th, 2018 //
»
Reebok: A Brand Marketer Looks For Performance

Adidas-owned Reebok is in a unique position, both as a challenger to Nike and as a target of other challenger sports and apparel brands like Under Armour. As such, it invests heavily and consistently in content – despite its fluctuating ad spend over the years. Because content must generate larger, measurable performance results, Reebok bets the... Continue reading »
by Kelly Liyakasa // October 20th, 2016 //
»
Spotify’s Levick: Brand Partnerships First, Programmatic Later (Or Never?)

Jeff Levick, chief marketing solutions officer at streaming music app Spotify, sat out most of Advertising Week this year. Instead, the former AOL global ad sales chief has been working on longer term plans that involve branded playlists and building out the mobile ad offerings, while leaving the conference-going and client meetings this week to... Continue reading »
by David Kaplan // October 5th, 2012 //
»

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