Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.
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Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
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Don’t Curate The Player, Curate The Game; How Google Wins By Delay
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.
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PODCAST: The Big StoryRanking The Open Web
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.