CNN is signing on with comScore’s syndicated measurement service Xmedia, a competitive offering to Nielsen’s Total Audience measurement. Xmedia is designed to help media companies understand their cross-platform audiences by tracking unduplicated reach across TV, digital, set-top box and mobile properties. CNN now claims to have a total unduplicated audience of 174 million across TV, […]
If there’s one thing that ticks off Jim Kiszka, Kellogg’s senior manager of digital media, it’s paying extra for viewable impressions. “I absolutely resent the fact I have to pay more for viewability,” Kiszka said Wednesday at AdExchanger’s PROGRAMMATIC.IO show in San Francisco. “I wish I could have a refund for the last 10 years […]
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]
Scale is becoming less of a differentiator among digital publishers – meaning they’ll soon have to focus on metrics like engagement. According to comScore’s “Cross-Platform Future in Focus” report, released Wednesday, 20% more digital media properties, including publishers and ecommerce sites, have topped 20 million uniques in the past year. That’s a total of 206 […]
ComScore’s got a memo for Nielsen: It’s moving into cross-platform video and audience measurement – big time. Just days after comScore inked a multiyear measurement deal with Viacom, the first since its merger with Rentrak, it struck a strategic partnership with Adobe, the two companies revealed on Tuesday at the Adobe Summit in Las Vegas. […]
ComScore has struck a measurement deal with Twitter to enable a tagless integration to its digital audience delivery and analytics system, validated Campaign Essentials (vCE). The integration will take effect in Q2 and will give advertisers access to digital GRPs and reach and frequency metrics. These new reporting features will be available directly within Twitter’s […]
ComScore and Rentrak have completed their merger, cinching a deal aimed at establishing new multiscreen currencies to rival TV ratings incumbent Nielsen. The all-stock deal was originally valued at $732 million based on market prices at the time the deal was announced in September. The merger, which gained shareholder approvals late Friday, represented $767.7 million in final deal value, […]
ComScore is keeping busy. The online measurement firm announced Thursday that it’ll be entering into a strategic global partnership with Spotify, selling its enterprise digital analytics business to Adobe and launching a new “total home” opt-in panel to measure connected devices in the household, including show-level viewing across Netflix, Roku, Apple TV and Chromecast. ComScore’s […]
The merger of comScore and Rentrak, announced Tuesday, creates a powerful new player providing unified digital and offline measurement. The deal poses a real challenge to Nielsen, which nevertheless is not about to be overthrown as the reining champ of marketing and media measurement. Pending regulatory approval, comScore will begin to combine its digital audience measurement […]
There’s apparently power in numbers in the fight against ratings fixture Nielsen. Measurement companies comScore and Rentrak have reached a definitive agreement to merge, the two companies announced Tuesday. (press release) In the stock-for-stock merger, Rentrak is to merge into a wholly owned subsidiary of comScore. ComScore CEO Serge Matta will take the reins as CEO […]
