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collaboration

  • Data Nugget

    Are CMOs To Blame In The CIO-CMO Disconnect?

    BY Kimberly Maul//

    Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]

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