• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Business Insider

In Video, Publisher Guarantees Spur Private Deal Success

While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent – especially when it comes to video advertising. Some ad buyers have avoided PMPs out of concerns over reach, leaving some publishers twisting in the wind to accurately forecast their fill rate.... Continue reading »

by Kelly Liyakasa // December 2nd, 2016 //
»
Agencies Grapple With How To Value Ad Exposure Time

If time is money, agencies and publishers are still working out how to bill for it. At a Wednesday event hosted by IAS in Manhattan, Mitch Weinstein, SVP of ad ops at IPG Mediabrands, shared research that found time in view was more important in driving ad effectiveness than the number of in-view pixels. In... Continue reading »

by Ryan Joe // September 21st, 2016 //
»
How Business Insider’s CRO Built A Sales Team For Its ‘Heavy Bag Of Products’

Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and... Continue reading »

by Sarah Sluis // September 7th, 2016 //
»
Business Publishers See Growing Opportunity On LinkedIn

LinkedIn is no Facebook, but it is a growing source of referral traffic for publishers. And as it turns to sponsored updates for more of its revenue, LinkedIn is encouraging users to spend more time scrolling through the feed – a move that will only benefit publishers posting content in that feed. Forbes, Bloomberg and... Continue reading »

by Sarah Sluis // March 22nd, 2016 //
»
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real... Continue reading »

by AdExchanger // October 2nd, 2015 //
»
Axel Springer Will Spend $343M To Acquire Business Insider, Proving It's Good To Be A Digital Media Startup In 2015

Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price... Continue reading »

by Sarah Sluis // September 29th, 2015 //
»
Publishers Can Help Creative Catch Up With Targeting

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now... Continue reading »

by AdExchanger // August 14th, 2015 //
»
Publishers: Generate Premiums, Instead Of Just Using The ‘Premium’ Label

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the... Continue reading »

by AdExchanger // May 29th, 2015 //
»
Business Insider Doubles Down On Video, Extends Content Personalization Deal With Taboola

Business Insider’s “big reveal” this quarter was its planned launch of a standalone consumer tech site, but the publisher’s lifting the curtain on some other priorities – like video and a push into personalization. Business Insider’s video team totaled about 10 at the beginning of the year, but Business Insider president and COO Julie Hansen... Continue reading »

by Kelly Liyakasa // May 28th, 2015 //
»
Business Insider Brings On Small Advertisers With Publisher Trading Desk

The salespeople at Business Insider had a problem. Some potential advertisers wanted to buy directly with the publication, but due to minimums implemented in mid-2014, their budgets were below the minimum spend and CPM required for a direct buy. That would make them candidates for programmatic sales, but these clients didn’t have DSPs. Some were... Continue reading »

by Sarah Sluis // May 18th, 2015 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
  • Google’s Non-Announcement Shocks The Ad Industry – Again
  • Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)
  • What Is The Role Of The CDP In Post-Cookie Media?
  • Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved