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»Business Insider

How Business Insider’s CRO Built A Sales Team For Its ‘Heavy Bag Of Products’

Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and... Continue reading »
by Sarah Sluis // September 7th, 2016 //
»
Business Publishers See Growing Opportunity On LinkedIn

LinkedIn is no Facebook, but it is a growing source of referral traffic for publishers. And as it turns to sponsored updates for more of its revenue, LinkedIn is encouraging users to spend more time scrolling through the feed – a move that will only benefit publishers posting content in that feed. Forbes, Bloomberg and... Continue reading »
by Sarah Sluis // March 22nd, 2016 //
»
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real... Continue reading »
by AdExchanger // October 2nd, 2015 //
»
Axel Springer Will Spend $343M To Acquire Business Insider, Proving It's Good To Be A Digital Media Startup In 2015

Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price... Continue reading »
by Sarah Sluis // September 29th, 2015 //
»
Publishers Can Help Creative Catch Up With Targeting

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now... Continue reading »
by AdExchanger // August 14th, 2015 //
»
Publishers: Generate Premiums, Instead Of Just Using The ‘Premium’ Label

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the... Continue reading »
by AdExchanger // May 29th, 2015 //
»
Business Insider Doubles Down On Video, Extends Content Personalization Deal With Taboola

Business Insider’s “big reveal” this quarter was its planned launch of a standalone consumer tech site, but the publisher’s lifting the curtain on some other priorities – like video and a push into personalization. Business Insider’s video team totaled about 10 at the beginning of the year, but Business Insider president and COO Julie Hansen... Continue reading »
by Kelly Liyakasa // May 28th, 2015 //
»
Business Insider Brings On Small Advertisers With Publisher Trading Desk

The salespeople at Business Insider had a problem. Some potential advertisers wanted to buy directly with the publication, but due to minimums implemented in mid-2014, their budgets were below the minimum spend and CPM required for a direct buy. That would make them candidates for programmatic sales, but these clients didn’t have DSPs. Some were... Continue reading »
by Sarah Sluis // May 18th, 2015 //
»
The Future-Proof Salesperson

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. While we love stories of disruption in business, actual disruption of your personal life and work is a lot less fun. At this moment, any advertising... Continue reading »
by AdExchanger // April 24th, 2015 //
»
Publishers: Are You Ready For Millenials?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Read any trade publication and you’ll see an onslaught of coverage about how millennials engage with brands. According to the steady drumbeat of coverage, this generation... Continue reading »
by AdExchanger // March 13th, 2015 //
»
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