»Brian Kaminsky

IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There

Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts. It’s a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal... Continue reading »

by Allison Schiff // May 5th, 2021 //

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rian Kaminsky, chief data officers and president of revenue and data operations, iHeartMedia

IHeartMedia On Its Acquisition Of Triton And Why It’s All In On Programmatic

IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $230 million is only the most recent example of its big bet on podcasting. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platform... Continue reading »

by Allison Schiff // February 17th, 2021 //

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Why Digital Hasn’t Killed The Radio Star

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener,... Continue reading »

by Alison Weissbrot // January 6th, 2017 //

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Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory... Continue reading »

by Alison Weissbrot // April 11th, 2016 //

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