Last year, Levi’s launched an in-house machine-learning bootcamp to help employees who don’t have a formal data science background learn about AI and develop new digital skills. More than 450 people applied for just 60 spots in the program. Roughly two-thirds of the first class were women, says Katia Walsh, head of AI at Levi’s.
It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]
You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon. On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup […]
The prevalence of algorithmic bias is more lamentable than it is surprising considering the dearth of diversity in the computer science field specifically and in STEM professions more broadly. “The impact of algorithms is something that’s hiding in plain sight, but many of us are only just becoming aware of the effect it has on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asya Takken, senior data scientist at Alliant. Data driven marketing is at its best when powered by predictive analytics. Many brands hum along on big platform machine learning algorithms, generating […]
In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate and Apple’s IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world right now. And this week on The Big Story we dig into them […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, CEO at Chalice Custom Algorithms If you hire a street team to give out coupons and pay them on coupons redeemed, you’d better make sure they’re not handing them […]
Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google […]
Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation […]
When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt […]
DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed […]
Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies […]
Thus far, our “Define It” series has covered definitions for some of the essential drivers of programmatic media including real-time bidding and “Big Data.” But, running in, around and through all of these concepts is something called an algorithm. What’s that? AdExchanger reached out to a group of programmatic media “top guns” and asked for […]
