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»AgilOne

Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution

This is the second in AdExchanger’s “Meet the CDPs” series. Read the first interview with mParticle. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned by Vista Equity Partners.... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
Acquia Acquires CDP AgilOne

Acquia said Wednesday it has acquired customer data platform AgilOne for an undisclosed amount. The acquisition is Acquia’s third this year and its fifth in two years. The company wants to build a “digital experience platform.” “There are so many siloed marketing technologies today,” Acquia CEO Mike Sullivan said. “Communication across channels is not coordinated,... Continue reading »
by Sarah Sluis // December 11th, 2019 //
»
Lids Caps A Tough Year By Getting Its Customer Data House In Order

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” said... Continue reading »
by Allison Schiff // February 11th, 2019 //
»
Everyone Wants To Be A CDP. Here's Who's Actually Doing It.

"Everyone Wants To Be A CDP. Here's Who's Actually Doing It." is presented by mParticle. Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into... Continue reading »
by Kelly Liyakasa // May 3rd, 2018 //
»
The Complete Guide To CDPs

"The Complete Guide to CDPs" is presented by mParticle. "The Complete Guide To CDPs" is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest... Continue reading »
by Kelly Liyakasa // April 5th, 2018 //
»
AgilOne Banks $25M Series C For Predictive Marketing Tech

AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group. AgilOne’s most recent raise was a $10 million Series B round last November, bringing its total funding picture to $41 million. AgilOne CEO Omer... Continue reading »
by Kelly Liyakasa // April 17th, 2014 //
»

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