Microsoft’s AI assistant, Copilot, is a product of trial and error. Past mistakes paved the way for today’s iteration which has led to performance improvements and increased customer trust.
It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]
Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth in 2023 after 6.6% growth in 2022.
Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under […]
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]
Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private […]
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous ads […]
Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]
As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a […]
LinkedIn delved deeper into marketing with its launch Tuesday of Showcase Pages, through which companies can feature specific products within their branded pages. Designed as an extension of LinkedIn’s Company Pages, users that follow Showcase Pages will receive updates on products, events or other content. “We tell marketers, ‘Yes, we’re a professional network, but people […]
As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to […]
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator […]
Content-distribution network Akamai sold its Advertising Decision Solutions (ADS) business to Mediamath earlier this year. Many assumed the move marked the end of Akamai’s involvement in the ad business. Not so. Soon after it auctioned off its ADS assets, Akamai focused on video ads when it launched its Ad Integration Services in February. Part of […]
As part of Microsoft’s entry into the world of online “offers” with a product known as Bing Offers, Microsoft recently announced a new enhancement called “Bing Offers Card-Linked” (see the Microsoft blog post). The product brings together transaction processors such as First Data with payment networks like MasterCard to address consumer audiences with offers fueled by […]
Performance marketing company CPX Interactive announced today that it has hired former AudienceScience CEO Jeff Hirsch as the company’s chief marketing officer. With deep experience in the world of advertising networks, including stops at ValueClick, Fastclick and, most recently, Underdog Media, Hirsch will join a company known for its direct-response advertising focus. As he prepares […]
The use of data tied to a consumer’s brand loyalty remains data-driven “gold” to marketers. And as addressability propagates across digital and offline channels, the importance of a loyalty strategy only strengthens. In early July, Alliance Data’s data-management and marketing company, Epsilon, announced (see the release) that it had been chosen as the technology platform for Dunkin’ […]
In its latest move to simplify its ad products, Facebook is upgrading its Ads Manager Reports with more data and reporting features. Among the changes: It will now provide reach and frequency metrics that can be segmented by age, gender and country. “By giving these kinds of demographic insights, marketers will be able to look […]
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
As the fallout from the news that that the National Security Agency has amassed a vast collection of phone and Internet activity records continues, AdExchanger asked several marketing and privacy experts for their thoughts on the impact that the NSA’s data collection program may have on perceptions of consumer data used for advertising purposes. Click […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
Chegg.com launched in 2007 as a website for college students to buy and sell used textbooks. In the past couple of years, Chegg has evolved into a community platform with a range of data on an elusive market: high school and college students. Elizabeth Harz, Chegg’s VP of business development, says, “There are a number […]
Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]
AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising. CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out, […]
With HookLogic’s purview in the ecommerce media arena, one might not think that former Yahoo CRO and AdMeld CEO Michael Barrett would be a logical fit for the company’s board, which was announced last month. But according to HookLogic CEO Jonathan Opdyke, the fit was “natural,” given Opdyke’s own thoughts on the future of exchanges, […]
With Krux’s initial conception of its publisher data management platform (DMP) nearly complete, CEO Tom Chavez is thinking about what’s next for his 2.5-year-old company. Chavez says, “We had a broad idea of all the pieces that we wanted to conquer, and within the last year, those puzzle pieces have come together. It spans not […]
